Heartthrob is our extremely fun philanthropy held every fall semester. It is where men from different organizations at the U of A can compete to win the title of Alpha Phi Heartthrob. Many of the contestants running to be our Heartthrob are from all different organizations whether it be Greek life, the athletic department, or one of the business fraternities. For an entire week Heartthrob contestants participate in fun events with the women of Alpha Phi including a scavenger hunt, an Instagram competition, Eat Your Heart Out (a wing eating competition), and more all to work towards one cause - raise money for our Philanthropy, Women’s Heart Health! At the end of the week, the Heartthrob final event brings in a huge amount of support from all over campus. This final night, with the support of their organizations and the women of Alpha Phi, the contestant with the most merit is chosen to be our Alpha Phi Heartthrob for a whole year! The men who participate in Heartthrob not only get to know our sisters, but also make friends with all of the other contestants as well. We look forward to this week every year! All of the money raised goes directly to the Alpha Phi Foundation, providing for research and donations for Women's Heart Health and the American Heart Association.